RAG (Retrieval-Augmented Generation) lets an AI model answer questions using your actual business data — documents, databases, product catalogs, support tickets — instead of relying only on its training data. The AI retrieves relevant information first, then generates an answer grounded in facts.
This matters for cost because RAG is the most practical way to build an AI that "knows" your business. The alternative — fine-tuning a model — costs 3-5x more, takes longer, and requires retraining whenever your data changes. RAG uses your data in real-time.
Key components that drive cost:
- Document processing pipeline (parsing PDFs, web pages, databases)
- Vector database setup (pgvector, Pinecone, or Weaviate)
- Embedding model selection and optimization
- Retrieval logic (semantic search, reranking, filtering)
- LLM integration (OpenAI, Claude, or open-source)
- Evaluation and testing framework