TrendForU — fashion e-commerce platform

Built a custom Django e-commerce platform: product catalog with categories and image galleries, user accounts, shopping cart and wishlist, loyalty points system, weekly drop scheduling, and live purchase notifications for social proof.

A fashion brand selling limited-edition streetwear needed a platform that could handle weekly product drops with high traffic spikes and create urgency through real-time social proof. Off-the-shelf platforms like Shopify did not support the custom drop mechanics they needed.

• Custom Django e-commerce with scheduled product drops — items go live at a set time with countdown timers
• Real-time purchase notifications ("Maria from Madrid just bought...") for social proof
• Loyalty points system rewarding early buyers and repeat customers
• Image galleries with zoom, color variants, and size guides
• Wishlist and "notify me" for upcoming drops
• Mobile-first design optimized for Instagram traffic

• First drop sold out 80% of inventory within 48 hours
• Live notifications increased conversion by 22% during drops
• Average order value EUR 85 — 15% higher than industry average
• Mobile traffic: 78% — optimized design paid off
• Zero downtime during traffic spikes (handled 500+ concurrent users)