Loyalty systems & CRM integrations

Developed custom loyalty systems with point accrual, event-based automatic triggers, CRM integration via API, product feeds for Google Shopping and Telegram channels. Result: higher repeat sales and reduced customer churn.

An e-commerce business had a 15% repeat purchase rate and no systematic way to reward loyal customers. Their CRM (HubSpot) was disconnected from the website, marketing campaigns were manual, and product feeds for Google Shopping were outdated.

• Built a points-based loyalty system — 1 point per EUR spent, redeemable for discounts
• Event-based triggers: birthday rewards, abandoned cart recovery, VIP tier upgrades
• Bi-directional HubSpot CRM sync via API — customer actions on the site update CRM in real-time
• Automated Google Shopping product feed generation (updated hourly)
• Telegram channel auto-posting for new products and flash sales

• Repeat purchase rate increased from 15% to 28%
• Customer churn reduced by 20% through automated engagement triggers
• Google Shopping ROAS improved 40% with always-fresh product feeds
• Telegram channel grew to 1,200 subscribers with automated content
• Marketing team saved 8 hours/week on manual CRM updates and feed management