Case 07
IQTag — blockchain brand protection platform
IQTag — blockchain brand …
Django · Blockchain · NFT · QR Code
DjangoBlockchainNFTQR Code
About the project
Built a platform that secures products with blockchain-backed dual QR codes for authenticity verification. Customers scan to verify products and mint exclusive NFTs as proof of ownership. Includes analytics dashboard and reward system.
The Challenge
Luxury brands lose an estimated 4.5% of global sales to counterfeits. The client needed a consumer-facing solution that makes authenticity verification instant and engaging, while giving brands anti-counterfeit analytics.
The Solution
- Dual QR code system — outer code for quick verification, inner code (hidden under scratch layer) for ownership claim
- Blockchain-backed authenticity records on Polygon (low gas costs)
- NFT minting — customers who verify their product receive an exclusive digital collectible
- Brand dashboard with scan analytics: geography, time, repeat scans (potential counterfeits)
- Reward system — verified owners unlock exclusive content and discounts
Results & Impact
- 10,000+ products tagged with dual QR codes in pilot phase
- 95% scan-to-verify completion rate — simple UX drives adoption
- 3 counterfeit batches identified through anomalous scan patterns in the first quarter
- NFT claim rate: 40% of verified owners minted their collectible
- Brand engagement time increased 3x vs pre-IQTag
Timeline
12 weeks
Industry
Luxury / Brand Protection
Team
Solo developer + designer
Want blockchain-backed brand protection? Let's discuss your product.
Get in touch