Case 01
AI chatbot for an online clothing store
AI chatbot for an …
Django · OpenAI API · REST API · PostgreSQL
DjangoOpenAI APIREST APIPostgreSQL
About the project
Built a Django system with an OpenAI-powered chatbot for a clothing e-commerce store: personalized recommendations based on catalog and conversation history, automatic product description generation, intelligent session handling. The bot replaced first-line support and became a sales tool.
The Challenge
The store received 200+ daily customer inquiries about sizing, availability, and styling advice. Two full-time support agents could not keep up during peak hours, leading to 40% of chats going unanswered and lost sales.
The Solution
- Integrated OpenAI GPT-4 with the full product catalog (3,000+ SKUs) via embeddings and vector search
- Built context-aware conversations — the bot remembers previous interactions and purchase history
- Automated product description generation for new arrivals, cutting content creation from 2 hours to 5 minutes per batch
- Added intelligent handoff to human agents for complex cases, with full conversation context preserved
- Multilingual support (English, Spanish, Russian) with automatic language detection
Results & Impact
- 70% of customer inquiries handled without human intervention
- 35% increase in conversion rate from chatbot-assisted sessions vs unassisted
- Average response time reduced from 12 minutes to under 3 seconds
- Support team reduced from 2 full-time agents to 1 part-time, saving EUR 2,800/month
- Product descriptions for 500+ items generated in the first week
Timeline
5 weeks
Industry
E-commerce / Fashion
Team
Solo developer
Want an AI chatbot that sells for your e-commerce store? Let's discuss.
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